2017 Advanced Communicators Day

Friday, May 5
9:00 AM – 2:30 PM

Does your union use sound in your communications? Sound is a profound medium to convey our members’ stories: whether through interviews, radio spots, podcasts or broadcasting the voices of our members in the hallways of our workplaces, there’s no limit for how we can use sound effectively.

Learning the basics of sound editing, sound quality, levels and digital tools is critical if your union is going to be able to use sound in a compelling way.

This workshop will not assume that your union has access to professional sound engineers, or expensive programs. You will learn the basics: from using microphones and recording programs on your cellphone, to open source, free or relatively inexpensive sound editing software, we will start from square one. But, we will also explore how to craft a story, what elements make for powerful sound and inspire you to get creative in your communications.

Whether your union is interested in podcasting, creating radio ads or simply posting interviews from your membership: you do not want to miss this workshop. If you have any comments or questions, or if you have any requests for the presenter to be aware of, don’t hesitate to contact the CALM staff. To register, please email the name(s) of the participant(s) to virginia [a] There is a capacity limit for this workshop and registration will be first-come, first-serve.



Loveleen is a versatile non-fiction Storyteller and Creativity Coach, based in the Toronto-area. Whether as a community organizer, political campaign manager, podcast producer, or documentary filmmaker, she has learned what it means to create social change, stronger community, and empathetic connections through storytelling. Loveleen explores themes that highlight voices of those are the least represented in the mainstream. These themes include the intergenerational immigrant experience, young people creating their own realities in the current economy and communities working toward social change. She is co-producing and co-directing the film, Behind the Fare. It is a film that highlights the stories of immigrants as they navigate the changing landscape of the taxi industry. It had a special screening at the Mayworks Arts and Labour Festival. On any given day, you can catch her whizzing around on her shiny, red bike named Hedwig, envisioning her next creative project or dreaming about her next backpacking trip. Loveleen holds a B.A. and M.A. with a focus on social change through art. In addition to content creating, she is a published scholar, trained anti-oppression facilitator, Speaker, and a Creativity Coach. She has been invited to speak and lead workshops in Canada, the U.S. and U.K. You can find her podcast, The Anti-Casserole here: You can find information about her film, Behind the Fare here:

Meagan Perry has been producing audio since 1987 and began podcasting in 2005 after directing and producing for CBC Radio's flagship programs As It Happens and DNTO. She was executive producer for Canada's first podcast network at Canada’s largest independent news website, later becoming the site’s editor-in-chief. Meagan has produced podcasts for non-profit and labour clients, most recently redesigning the As It Happens podcast and producing Recent Paper Decent Puzzle with Dan Riskin, host of Discovery Channel’s The Daily Planet. She is now Director of Communications for the Ontario Federation of Labour, Canada's largest labour federation representing 54 unions and 1 million workers.

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