In an effort to collect better metrics for union communications, the Canadian Association of Labour Media is conducting a survey about union communications strategies. We ask every union to fill it out only once.
This survey will likely take you 15 minutes. You will need to have access to certain metrics, like follower counts on your social media feeds, website page views and email open rates. You cannot save your progress however. To see the questions that you will need to have access to data to answer, please click here.
The answers to this survey will be compiled into the first-ever State of Union Communications report. It will be distributed to all survey respondents and made available to all CALM members. It is our intention to conduct this survey every year in the Fall to be able to give union communications representatives the best benchmarks possible. And, the more unions fill it out, the better the benchmarks!
If you have any questions about this survey, please contact editor @calm.ca