The results of this survey will be relased in Fall 2023. Please share this with other union communicators.You will be able to save and resume later if you need to. In this survey, please have on hand your social media data to answer the questions.Ce sondage sera disponible en français bientôt.Please enable JavaScript in your browser to complete this form. – Step 1 of 4Union/organization name (and local number)Name of person filling out this survey *FirstLastEmail address *Email of the person filling out this surveyNextSave and Resume LaterLocal QuestionsHow big is your union? *2 – 25 members25 – 50 members50 – 150 members150 – 300 members300 – 500 members500 – 1000 members1000 – 3000 members3000 – 5000 members5000 – 10,000 members10,000 – 25,000 members25,000 – 50,000 membersMore than 50,000 membersIf your union’s communications also interacts with retired membership, please include them in this count.Describe your union's communications capacity:We have staff dedicated to communicationsWe have staff who partially work on communicationsVolunteers run our communicationsHow many staff 100% dedicated to communications do you have?Please include administrative staff here too.How many staff partially work on communications?Do you have staff who specifically work on (choose all that apply)…WebsiteSocial MediaPhotographyVideo productionMedia relationsSpeech writingOnly answer this question if the individual’s job is 75% or more dedicated to these fields.What's the median annual income of communications staff?below $30,000between $30,001 and $45,000between $45,001 and $60,000between $60,001 and $85,000between $85,001 and $99,999between $100,000 and $130,000above $130,000How many volunteers work on communications?What is the average age of your communications staff/volunteers?25 – 3031 – 3536 – 4041 – 4546 – 5051 – 5556 – 6061 +If there is only one person who is responsible for communications, list their age only. This can be an estimate.How big is your budget? (not including salaries)We have no dedicated communications budgetUnder $500Under $1500Under $5000Under $10,000Under $50,000Under $100,000Our budget exceeds $100,000How much does your local typically spend on communications in a fiscal year?What is the racial make-up of your communications departmentAll white75% white or higheralmost/exactly 50% white – 50% racialized75% or higher racializedAll racializedNextSave and Resume LaterSocial Media questionsDoes your union have …FacebookInstagramTwitterYoutubeLinkedInRedditTikTokSubstackWeiboSnapchatNew Twitters (Mastodon, Blusky, etc.)PinterestIn the past year, has your union abandoned … FacebookInstagramTwitterYoutubeLinkedInRedditTikTokPinterestSnapchatIf your union has abandoned a social media platform, please tell us whyDo you see any correlation between social media usage and membership engagement? Please explain. FacebookDo you run … A Facebook pageA Facebook groupHow many members are in your group?Fewer than 5050 – 100100 – 500500- 10001000 – 5000How many people follow your page?fewer than 5050 – 100100 – 500500 – 10001000 – 50005000 +How often does the union (you/an exec member/etc.) post in your group?several times dailyonce dailyone every few daysrarelyHow often does the union (you/an exec member/etc.) post on your page?several times dailyonce dailyonce every few daysrarelyWould you say that your activity on Facebook isvery activesomewhat activenot very activeCompared to two years ago are you using Facebooklots moresomewhat moreabout the samesomewhat lesslots lessHow much do your members use Facebook to contact the union?all the timesometimesrarelyneverCompared to two years ago do you find Facebook … much more useful to reach membersmore useful to reach membersabout the same somewhat less to reach membersmuch less to reach membersDo you use Facebook ads?YesNoWhy don't you use them?They’re ineffectiveToo expensiveThey don’t workI don’t knowHow much money did you spend on Facebook ads last year?$0Below $100Below $1000Below $5000Below $10,000More than $10,000Why do you Facebook ads?To reach a broader audienceHabitThey’re easyThey’re effectiveFinal thoughts on Facebook … Instagram questionsHow many followers do you have?Fewer than 5050 – 100100 – 500500- 10001000 – 50005000 +How many accounts do you follow?Fewer than 5050 – 100100 – 500500- 10001000 – 50005000 +How often do you post to Instagram?several times dailyonce dailyseveral times weeklyseveral times monthlyHow has your union's Instagram use changed in the past year?Instagram is much more importantInstagram is more importantOur use use is about the sameInstagram is less importantInstagram is much less important. Do you pay for ads on Instagram?YesNoNot sureWhat kind of Instagram content do you find gets the most engagement?Images, no textMemesImages with textText onlyVideosFinal thoughts on InstagramTwitterDo you have a union Twitter account?yesnoHow many accounts do you follow?Fewer than 200200 – 700700 – 12001200 – 25002500 – 50005000 – 10,00010,000 +How many accounts follow you?Fewer than 200200 – 700700 – 12001200 – 25002500 – 50005000 – 10,00010,000 +How often do you Tweet?several times dailyonce dailyseveral times weeklyrarelyDoes this account respond to replies?yesnoDoes your leadership use Twitter in an official capacity as a union rep?yes – on a union accountyes – on their personal accountabsolutely notIn the past year has your engagement gone … upstayed the samedownHas your union paid for Twitter Blue?lol noyes — gotta play the gameExplain how Twitter usage has changed since Musk bought the siteYoutubeWhat do you use Youtube for?post trainingsvideos from leadershipvideos from conferencesadvertisementscampaignslivestreaming eventsotherHow many Youtube subcribers do you have50 or fewer50 – 100100 – 500500 – 10001000 – 50005000+How often to you post to Youtube?less than once per monthonce or twice per monthmore than bi-weeklyweeklyseveral times weeklyWhat kind of content gets the most engagement?LinkedInWhat do you use LinkedIn for?staff recruitmentmembership job opportunitiesnetworking with other communications professionalsotherIn what year did your union join LinkedIn? (approx.)On LinkedIn, who is your most important audiencemembershippotential union staffgeneral publicDo you have anything else to add about LinkedIn?RedditExplain how your union uses RedditTikTokWho is on TikTok?Union leadership (executive)Local leadershipEngaged membersHow often do you post on TikTok?several times per daydailyseveral times per weekonce per weekless than once per weekIn what year did you join TikTok?Who is your most important audience on TikTok?membershipactive members (who might hold positions)general publicWhat are the top three kinds of content that get the most engagement (across all social media platforms)posts about current affairsbargaining updatesmemesposts with images regardless of contentcartoonssocial event announcementsunion busines event announcementsunion elections contentcalls to action (both union and solidarity)Tell us what your union's approach to using social media isDo you have a philosophy that guides how you use social media, or is more of a desperate free-for-all?For internal or external communications, does your organization use … SlackDiscordTwitchNone of theseWhat do you use Slack for?Membership forumInternal workplace managementOrganizing on an issue that isn’t only for your unionExecutive coordinationWhat do you use Discord for?Membership forumInternal workplace managementOrganizing on an issue that isn’t only for your unionExecutive coordinationPlease explain how you use TwitchPlease tell us if your organization uses any project management software (like Asana, Basecamp or Airtable))NextSave and Resume LaterFinal questions (almost there!)Thanks so much for making it this far!!In general, on social media, how has it been engaging your members there?more difficulteasierthere wasn’t really a changePlease describeAre you a member of CALM or ILCA?CALMILCAneithernot sureSubmitSave and Resume Later Your form entry has been saved and a unique link has been created which you can access to resume this form.Enter your email address to receive the link via email. Alternately, you can copy and save the link below.Please note, this link should not be shared and will expire in 30 days, afterwards your form entry will be deleted. Copy Link Email * Send Link
