The Canadian Association of Labour Media is a communications cooperative that represents nearly 200 labour unions across Canada. Together, we seek to strengthen the communications capacity of the labour movement and provide a link between large national unions and federations, and smaller locals, in all regions and sectors in Canada. For more information about membership including membership fees, or to join, please click here.
Benefits of CALM Membership
The CALM website is a portal to a range of services to labour communicators who want to engage their membership and the public.
It also serves as a point of contact for anyone looking for information about the labour movement and communications. Through the website's login, CALM members can access all of CALM's content for use in their own communications materials. CALM members can have as many logins as they require. To update your login information, or to obtain a new account, email the CALM editor.
Labour News, Visuals, Infographics
CALM publishes original and aggregated labour news, opinion and features. Through a partnership with rabble.ca, CALM is able to provide original news coverage of labour struggles from across Canada. CALM's editors also write content for use by its members. CALM produces infographics and visuals that members can download and use in their print or online newsletters. If your organization is searching for something in particular, don't hesitate to be in touch for help.
The annual CALM awards recognize excellence in union publications and productions in a variety of categories and classes. Entries are judged by independent experts and awarded at the annual CALM conference. You must be a CALM member in good standing to enter the awards.
CALM Conferences - building skills
CALM holds a yearly conference in the spring, alternating between the west and east of Canada. The conference is an opportunity to meet and network with colleagues from across the country. Seasoned communicators facilitate workshops designed to help members acquire new skills in writing, editing, photography, design, video, web design and development, and strategic communications and organizing. The 2017 CALM conference will take place in Toronto from May 5-7. CALM members pay a discounted delegate fee. For many unions, the discount alone pays for CALM membership.
Are you on Slack? CALM coordinates a Slack channel for labour communicators. There, you'll find a list of resources and other labour communicators who you can chat with to help troubleshoot and brainstorm. The channel is open to any labour activist, not just CALM members (though we strongly encourage you to join.)
For those members looking for more specialized trainings, CALM offers tailored workshops that will help members developing skills in creating media strategies for longer term campaigns, framing, story-based narrative analysis, understanding the media story cycle, and building relationships with reporters. For more information about workshops and training, please contact the CALM editor.
Media strategy consulting
Not sure about the strength of your media strategy for a campaign or issue? Want to improve the chances of getting your event or action covered by a daily or national newspaper or media outlet? We can arrange a session over the phone or Skype to offer constructive feedback and suggestions about your media strategy, framing, messaging, pitches, and other elements of your communications and media work.
For requests or more information, or to schedule a call, please contact us.
The Canadian Association of Labour Media provides training, news and online services to a network of union activists and editors. We aim to strengthen the labour movement by building media literacy.
The major affiliates of the Canadian Labour Congress set up CALM in 1976.