This presentation examines the basics of what makes an effective campaign. Its intended audience is individuals who are involved in organizing campaigns,…
Member Resources
These presentations are available for use, in whole or in part, by CALM members. When you use this content, please ensure you give credit to the author of the presentation and the union or organization that they work for.
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Does your union have a tradition of singing?
Are you on strike and need to keep morale high?
Do you have an…
Voici le guide de l'ACPS pour travailler efficacement avec les médias. Vous pouvez en télécharger. Le fichier est assez petit pour notre…
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Slides from David Climenhaga's 2016 presentation at the CALM Conference.
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Jarrah Hodge's presentation at the 2016 CALM conference.
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Jarrah Hodge's presentation Navigating social media comment culture from the 2016 CALM Conference.
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Social media should not intimidate you. Denise Hammond's presentation helps break it down and will get even the most beginner of beginners…
Chris Lawson presented what might have been CALM's first-ever Twitter presentation. If you're wondering how to chose the best CMS for your…
Reporter Teuila Fuatai walks CALM members through her best practices for dealing with reporters. There is also a document attached that is…
Roxanne Dubois du syndicat Unifor, a présenté : Trucs et astuce pour faire passer le bon message dans des campagnes de recrutement…
Caelie Frampton from the Hospital Employees' Union shared her best tricks to capture the best portrait possible.
Presentation was given at the…
Sam Bradd lead a workshop that challenged participants to draw on one another to find solutions to their communications challenges.
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CALM has a series of how-to manuals. The latest, How to Deal Effectively With Media, is available for download here. This is…
The Centre for Media Justice is a non-profit in California, that provides education and resources to activists who use the media. The Centre has…
Based in the United States, the New Organizing Institute is a training program run by organizers for organizers. Heavily geared to election campaigns, the…
Here's a great article about communications strategy by NOW communications' Partner, Paul Degenstein.
Reviving Labour's Image
September 13, 2012
by Paul Degenstein…
Our friends down south at the AFL-CIO have developed a fantastic media training series for union communicators. The series has beginner, intermediate and…
Below is the presentation given by David Climenhaga on headline writing, for the 2013 CALM Conference.
David generously offered to include other…
Attached are the presentations given by Jeff Atkinson during the 2013 Staff Communicators' Day, in English and French.
**Jeff's main presentation is…
How do you track the success of your website? This presentation will give you an overview into tips and tricks in analytics…
Presentation from Chris Lawson at CALM 2013 Conference: Issues in union web design
This presentation was delivered by Tracey Mitchell at the 2013 CALM Staff Communicators Day.
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Introduces you to the world of twitter
A simple step by step tutorial on how to create your twitter account, add people…
http://www.newmediabootcamp.ca/
Jason Mann of the BC Federation of Labour does a highly-recommended series covering many aspects of social media: facebook pages, generating…
How should unions best serve those of their members who are spending more and more time on their cell phones:
http://decks.jungle.ca/calm/mobile-members.html
An excellent overview of the different kinds of online tools you can use to mount an effective petition campaign:
8 online petition…