Sudbury mini-conference - April 30
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Mini Conferences are one-day intensive courses that bring CALM’s high-quality workshops to unions who aren’t usually able to attend a national conference.
The next CALM Mini Conference is in Sudbury on April 30, 2019 at the USW Hall – 66 Brady St. The conference will start at 9:00 AM and finish by 4:00 PM.
Delegates who are needing a hotel may want to consider the Holiday Inn/Mariott 1-866-238-4518 as it is unionized.
Registration is now open:
https://calm.ca/mini-conference-registration
Workshops
Check back often for updates!
The 75-minute newsletter
Newsletters made simple using MailChimp. In this 75-minute workshop block, delegates will learn MailChimp basics, and how to create a great email newsletter to keep their members informed about current events. You will also learn how to use CALM’s newsletter templates if your union is looking to circulate a physical copy.
Engaging members where they are at: Facebook and Instagram advertising
Social media is an effective tool in getting your message out, but is just posting your message on your Facebook and Instagram pages enough? If you want to learn how to use Facebook and Instagram advertising to power your member engagement and community campaigns, this is a workshop you won’t want to miss.
Writing and editing basics
Whether you are new to communications, or a seasoned pro, writing and editing basics are worth coming back to. Learn some common mistakes, and more importantly how to avoid them.
Media relations – from the basics to a crisis
Is your union ready to manage a media crisis? Come to this workshop to learn the best ways to nail an interview, generate media and respond to journalists in a crisis.
Headshots and portraits
In this workshop we will discuss finding the perfect location for taking headshots, how light falls on the face and how that alone can make or break your photo. Learn how to use reflectors properly, using any and all light available, and when to notice when some available light becomes a problem. If you have a DSLR you can bring it! We will discuss the pros and cons of shooting with DLSR vs Smartphone. Join us for a super fun photography workshop!
Smartphone photography
In this 75 minute workshop we explore our smartphones and discuss different apps for taking photos. We will discuss the importance of lighting and composition for DYNAMIC instant photos right from your phone! Tips and tricks on composition, lighting, and stylizing for great social media images! AND let’s not forget all the fun EDITING APPS!! Get the most out of your phone at events and functions! Join us for a super fun Smartphone camera workshop!
Your website, your homebase
Web sites serve as the center of your communication and organizing efforts. How do you get the best website possible? What content should you have? How should you work with an outside vendor? What platform should you use? We’ll discuss these questions and more so you can get the best website possible for your needs.
Please email editor @calm.ca to inquire about CALM membership if you would like to pay the discounted conference fee.