Marketing Coordinator

As the Marketing Coordinator, you will report to our Communications Director and be responsible for growing online presence through high-impact email marketing, social media management and digital ad campaigns.

What you will be doing:

• Plan, create, and execute on high quality marketing programs and activities, including advertising, collateral, email campaigns and automations.
• Plan, launch, and manage high-performing Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Create content, including graphics, photography & video, copywriting, signage, advertising, and social media posts.
• Help plan the marketing calendar and work with cross functional teams to execute campaigns, promotions, and marketing activities.
• Develop, optimize, and scale Meta Ads campaigns across Facebook and Instagram.
• Weekly & monthly reporting, including customer insights, marketing performance, promotions and campaign tracking, ad performance, social media engagement, and more.
• Perform research, analyses, and testing with a variety of tools to gain insights to help shape marketing strategy.
• Stay current with platform changes, algorithm updates, and industry trends.
• Provide support for outreach and community events.

We’d love to hear from you if:

• You have strong project management & organization skills.
• You have excellent knowledge of Canva, Capcut/Premiere, Mailchimp, Google Analytics, Meta Analytics and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, etc.).
• You are highly creative and have strong graphic design skills.
• You are proficient in Marketing disciplines.
• You’re a strong team player and work well with others, value diverse perspectives, and contribute to a positive team environment.
• You embrace change and are flexible in response to evolving priorities and challenges.
• You have strong communication skills, French is an asset.
• You are comfortable, willing, and able to travel throughout Canada.

What You’ll Enjoy About Union Savings:

• Comprehensive health coverage (medical, dental, and vision).
• Paid Sick Days and Vacation package
• Monthly cell phone reimbursement
• Competitive parental leave
• Generous employer pension plan contribution
• Unionized work environment

About Us

Established in 1989, Union Savings was founded on a simple principle; leveraging our collective strength as Canadian union members to deliver high quality, low cost benefits to union members and their families across Canada. To further reflect the values of the labour movement that we all share, Union Savings operates as Canada’s only not-for-profit, union run, members’ benefit program. When union members experience benefits outside of the workplace as well as inside the workplace the value of their membership is enhanced. The more opportunities we create to engage with our members, the stronger our unions become.

Union Savings has more than 200 participating unions representing national, provincial and local unions ranging from large private and public sector unions to regional unions and small associations. With almost two million individual members, Union Savings leverages its strength in numbers to negotiate savings and discounts, exclusive to Canadian union members and their families.

The more diverse our team is, the more we’ll be able to learn from each other, and the better our company and our product will be. Whatever your gender, race, sexual orientation, religion, age, veteran status, favorite Spotify playlist, or social, cultural, and economic background, we can’t wait to welcome you to Union Savings!

We can’t wait to find our next great talent!

• Please submit your CV and cover letter
• Please note that only selected candidates will be contacted

This position will work out of the Toronto office and may require some travelling. The Marketing Coordinator will be required to have a valid driver’s license.

Job Description
Marketing Coordinator

 General Description

 The Marketing Coordinator’s primary responsibilities will be to design and manage the production of print and digital materials which includes social media content, marketing materials, email campaigns, brochures, presentations and print advertising. This position will work out of the Toronto office.

Category

 The Marketing Coordinator will be a full-time unionized position with the IAMAW Local 1922.

Salary

 $65,000/year, plus benefits per policy

Reporting

 The Marketing Coordinator will report to the Communications Director.

Responsibilities

 The Marketing Coordinator will be responsible for the following items of Union   Savings including:

1. Assist the Communications Director in the creation of marketing materials including social media
2. Assist the Communications Director in the creation of campaigns and marketing calendars
3. Create content for website, advertising, newsletter, and social media (Includes but not limited to Instagram, Facebook, LinkedIn, and Twitter)
4. Create copy writing for website, social media, and promotional materials
5. Design marketing assets for websites, digital creative, email, social media
6. Schedule and post content across all utilized media channels including social media and newsletters
7. Analyze the performance of all social media channels
8. Report on trends and performance on a monthly, quarterly and annual basis
9. Stay up to date with the latest trends and best practices in social media management and online marketing
10. Maintain a library of graphics, media, digital records, and other marketing content
11. Fulfill promotional material orders for affiliates including print and digital
12. Coordinate the printing and delivery of marketing materials
13. Respond and engage with members via social media, email, and phone
14. Other duties as

INTERNAL

The Marketing Coordinator will be responsible for the following meeting related items of Union Savings including:

1. Responding to inquiries from the organization’s 1800#.
2. Responding to inquiries from the general email
3. Track and engage with affiliate social media
4. Coordinate the shipping of marketing and convention materials
5. As directed by the Executive Director, participate in Union Savings meetings.
6. As directed by the Executive Director, assist in the preparations of reports for Union Savings meeting.
7. Other meeting duties as assigned.

AFFILIATES

The Marketing Coordinator will be responsible for the following affiliate related items of Union Savings including:

1. As directed by the Executive Director, attend Affiliate meetings, conventions and events.
2. As directed by the Executive Director, conduct site visits to union offices.
3. Other duties related to affiliates as directed.

COMMERCIAL PARTNERS

The Marketing Coordinator will be responsible for the following commercial partners related items of Union Savings including:

1. As directed by the Executive Director, attend commercial partners meetings and events.
2. As directed by the Executive Director, assist with the promotion of commercial programs to affiliated union
3. Other duties related to commercial partners as directed.

Other Duties

From time-to-time the Marketing Coordinator may be directed to perform other duties not listed in this job description.